OUR STORY

Rather than being a brand, we want to create a lifestyle through honest products. We promote radical transparency, meaning that you have a right to know what you are putting on your skin, how it is made, and where it comes from. With conscious sustainability and a love for animals being at the core of our foundation, we are devoted to changing the fundamental principles of the beauty industry by creating clean, sustainable products while fighting the ideology of the need to test on animals.

Beauty comes in layers and it starts with how we care for our planet.

Chelsea Gehr / Founder